# Voroth

> Voroth is the AI Capital Allocator for Modern Commerce. It tells consumer brands which SKU, in which geography, on which channel deserves the next dollar — continuously, hyperlocally, before capital is committed.

Voroth measures every shelf where consumer brands deploy capital — instant commerce (Blinkit, Zepto, Swiggy Instamart), modern trade, and general trade — at H3-hex (~4 km²) granularity across India and beyond. A four-layer compute stack — measurement, modeling, simulation, and execution — turns that shelf-level signal into capital-allocation decisions across SKU, geography, and channel, so brands can decide where to invest, what to change, and when to scale before budgets are committed.

Voroth is for consumer brands, CMOs, and brand operators. Most of the application is a private, authenticated dashboard; the pages below are the public marketing and reference pages.

## Product

- [The Market State Engine](https://www.voroth.com/market-state): How Voroth measures every shelf where brands deploy capital — instant commerce, modern trade, and general trade — at H3-hex granularity.
- [The Allocator Stack](https://www.voroth.com/allocator): The four-layer compute stack — measurement, modeling, simulation, execution — that turns shelf-level signal into capital-allocation decisions.
- [The Decide Layer](https://www.voroth.com/decide): Detect alpha, simulate strategy, score risk, and execute capital-allocation decisions across SKU, geography, and channel.

## Case studies

- [Carbonated beverage](https://www.voroth.com/case-studies/carbonated-beverage): Spend was rising, growth was flat — capital was misallocated by channel.
- [Hair & shampoo](https://www.voroth.com/case-studies/hair-shampoo): Visibility was decaying in 48 hours while capital reacted in 7 days.
- [Packaged chips](https://www.voroth.com/case-studies/packaged-chips): Uniform expansion scaled capital into low-velocity hexes.
- [Beauty & care](https://www.voroth.com/case-studies/beauty-care): Capital funded the whole catalog while returns lived in the head.

## Company

- [About Voroth](https://www.voroth.com/about-us): The team and origin story behind the AI Capital Allocator for Modern Commerce.
- [Security](https://www.voroth.com/security): How Voroth handles data and security.
- [Privacy](https://www.voroth.com/privacy): Privacy policy.

## Optional

- [Darkstore Dispatch](https://www.voroth.com/dispatch): A newsletter for CMOs and brand operators on hyperlocal shelf signal and instant-commerce dynamics.
- [Full description](https://www.voroth.com/llms-full.txt): Longer, structured overview of Voroth for AI agents.